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The BCOS 186 – Personal Selling and Salesmanship In-Depth Study Guide [IDG] is a high-quality, exam-ready reference book designed specifically for students of Indira Gandhi National Open University (IGNOU) enrolled in the Bachelor of Science (Anthropology) (BSCFAN) program. This comprehensive study material provides detailed coverage of all key topics and concepts as per the IGNOU syllabus, structured to help students master the art and techniques of personal selling and salesmanship.Printed on 80 GSM white paper, the book contains 300 to 350 pages of thoroughly prepared content, including detailed chapters, conceptual explanations, solved assignments, and previous year question papers. It has been compiled with IGNOU learners in mind, ensuring that both theoretical understanding and practical application of selling skills are addressed.This guidebook includes important questions, frequently asked exam content, and model answers, helping learners prepare strategically for assignments, practicals, and term-end examinations. With its easy-to-understand language and chapter-wise organization, it enables self-paced learning, making it ideal for open and distance education students.Key Features & Key Benefits:Covers complete IGNOU BCOS 186 – Personal Selling and Salesmanship syllabusStructured specifically for BSCFAN studentsIn-Depth Study Guide [IDG] format for better comprehensionPrinted on durable, bright 80 GSM white paper for easy readabilityIncludes previous year solved papers, important questions, and model assignmentsClear and practical examples on sales processes, communication, objections handling, and sales ethicsEffective for both theoretical exams and practical assignmentsWhy Choose This Book:This book is an essential tool for IGNOU students who want to build a strong base in personal selling and salesmanship. It provides in-depth knowledge on core concepts such as sales processes, personal selling techniques, customer handling, negotiation, and post-sales services. Each topic is broken down for clarity and practical application. Students aiming to score high in BCOS 186 or pursue a career in marketing and sales will find this resource particularly beneficial.It not only supports academic excellence but also enhances the learner’s real-world sales acumen, crucial in today’s competitive business environment. The inclusion of solved question banks and assignment guides makes this book a complete resource for IGNOU BSCFAN learners.Details:Subject Code: BCOS 186Subject Name: Personal Selling and SalesmanshipDegree Code: BSCFANDegree Name: Bachelor of Science (Anthropology)University: Indira Gandhi National Open University (IGNOU)Book Format: In-Depth Study Guide (IDG)Pages: 300 to 350Paper Quality: 80 GSM white paperIncludes: Chapter-wise theory, previous year questions, solved assignments, model answers